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When you buy your coffee, tea and chocolate, not to mention bananas, flowers and even beauty products. What makes you choose the brands you buy, the price and the brand name? Does it matter to you if they are Fair Trade?
Its Fair Trade Fortnight ,2 weeks of campaigns to help us understand the power of buying fair trade products, where farmers and producers are paid a fairer sum for their products.
Premier's Esther Higham spoke to Will Torrent, who is an award-winning pastry chef, cookery writer and consultant for Waitrose supermarket and he's also an ambassador for Tearfund.