One of the out comes of this time of restoration, renewal and transformation is a new logo and brand framework.
They also have a new tagline – “We’re about seeing young people’s lives changed by Jesus”
Youth for Christ National Director, Neil O’Boyle told Premier: “It’s been an amazing journey but our vision is to help more churches, give more youth workers ideas to share, equip more young evangelists, resonate with more supporters and ultimately see more young people’s lives changed by Jesus as a result of our rebrand.”
The one thing that is not changing is their mission. It’s still to take Good News relevantly to every young person in Britain by demonstrating the love of God, declaring who Jesus is, encouraging a decision to follow Him and disciplining young people to live their lives to the full.
Premier’s Northern Correspondent Ian Britton spoke to National Director Neil O’Boyle after the brand launch in Manchester.